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At a loss about what to write? Go fishing!
Do you blog, or have a newsletter? Or perhaps you use Twitter or Facebook? I bet at one time of another you’ve wondered what to write about. I know I often feel stumped by what to write about here on...
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Marketing for Artists/Creatives = Telling Your Story as Often as You Can
Who you are as an artist or creative person is one of your most potent marketing materials. You should be looking for opportunities to tell you story everywhere. Whether through traditional media...
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Books Don’t Sell Themselves (or 5 Ways to Get Your Books Into Readers’ Hands)
With nearly 150,000 new books published per year in the UK there is a flood of new titles clamouring for attention all the time. And that’s before we get to all the titles that are self-published....
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How Many Books Could You Sell by Christmas?
Whether you’re able to attend our London workshop or not, I want you think about what you could achieve by Christmas? How many books could you sell? How many chapters could you write? How many...
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Marketing 101 for Creative Entrepreneurs
What is marketing? Most creative entrepreneurs are frightened by the idea. But there are really just some very simple components to marketing. message target market the method/vehicle of communication...
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Painful truths about acting talent, a real-world marketing case study &...
1. Talent may have less to do with it than you hope It pains me to share this, but I fear in my bones it’s probably true. It’s doubtable how much acting talent actually has with acting success....
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